Representation Analysis

 Representation

    When you read this word it holds a lot of power. Representing something is like being the "face" of it, it's that one thing that take accountability for a lot of smaller things. The two ads I decided to pick were the Axe one and the H&M one. Both are on very different sides of the spectrum, one is for equality and no judgment while the other one was an exaggeration of "survival of the fittest" over a man. I think both have a huge affect on every body. 

  The H&M ad gives fashion a new light and shows that it has no rules. It has no direct aim for a specific age, gender, etc. Anyone can be who they want to be no matter what. I feel this is very important for kids of all ages and genders to see, so that this is what will pave life for the future. This hopefully is influential on those with "old school" mind sets, that think there should only be one way and none other. The point of the commercial is is to influence people to turn in their clothes and be recycled. 

  The Axe ad on the other hand was to make is seem like any man who wears Axe will get more women. It is focused towards men at probably a younger age, as everyone in the commercial was around 20-30. It was over exaggerated to make it seem like "survival of the fittest" for the women to get to the man spraying the cologne. This is not represented for kids. It could in some way influence the smell of Axe to be attractive for women, but besides that I don't feel that it was aimed for women. The ad was overall a bit old school, as it sexualized women's bodies, but I guess it was to be exaggerated and joke-like. It also was made to not be for a specific social class. The commercial was overall aimed at young adult to middle age men.